11/18/2023 0 Comments Night shift brewery krakatoa![]() ![]() Sheehan has started talking with NSD’s partners about joining its massive network. NSD had amassed 2,000 accounts and delivered over 2.4 million cases of beer, wine and spirits. Still, Night Shift Distributing managed to assemble an impressive list of 35 partners over its run, including breweries, wineries and distilleries. ![]() When craft was growing double digits, it was a lot easier to see a pathway to get there, or to at least be a force in the market for a longer time.” We’re just not going to be able to get there. It is a game of maximizing trucks and dollars per drop and logistics, and we are not going to be able to match that. ![]() “There’s a reason why wholesalers are consolidating across the country,” Burns told Brewbound. Speaking to the industry publication Brewbound, Night Shift co-founder Rob Burns offered a sobering perspective on why the experiment failed, the confidence and optimism the brewery had five years ago replaced by the cold reality of dollars and cents. And it recently acquired the Massachusetts distribution rights to Framingham brewer Jack’s Abby. Sheehan, worth more than a billion dollars, operates 17 different distributers across 12 states and the District of Columbia. So Night Shift struck a deal with Sheehan Family Companies, a wholesaler with one of the largest distribution networks in the country, to purchase the brewery’s distribution company and acquire the distribution rights to its portfolio in Massachusetts and Connecticut, beginning this week. The cost and effort to scale up in the distribution business proved too much for Night Shift to bear. But not so: Last month, Night Shift announced it would fold its distributing company into one of the largest craft beer wholesalers in the country. I would love to say that in this case, the little guy prevailed change came. “After watching wholesalers squash every brewery effort to reform year after year, we finally decided - it’s time to work within the broken system to offer ourselves and our brewery friends a new model.” “The current system is anti-competitive, stifles innovation in distribution, and creates a large barrier to entry for new distribution companies - we’re committed to changing that,” Night Shift said at the time. The Everett brewery - as both an independent brewer and distributor - would take on the big wholesalers who dominated the industry and balance a game that for years has chewed and spit out the little guys. Night Shift Brewing broke into the distribution business in 2016 with all the fire of a revolutionary, vowing to fix what it called a broken system from within. ![]()
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